Introduction
This essay aims to explore and distinguish the concepts of cultural ethnocentrism and cultural relativism within the specific context of Zambian politics, particularly during an election year. Cultural ethnocentrism refers to the practice of viewing the world from the perspective of one’s own culture, often leading to the belief that one’s cultural norms and values are superior to others. In contrast, cultural relativism advocates for understanding and judging cultural practices within their unique contexts, without imposing external standards. In Zambia, a nation with over 70 ethnic groups and a complex political landscape, these concepts play a significant role in shaping voter behavior, political rhetoric, and policy formulation during elections. This essay will examine how ethnocentrism often fuels tribal divisions and political polarization, while relativism, though less prevalent, offers a framework for fostering inclusivity and national unity. Through specific examples from Zambia’s political history and contemporary election dynamics, the discussion will highlight the implications of these cultural perspectives. The analysis will draw on academic literature to provide a sociological understanding of these phenomena, with a focus on their relevance to Zambian electoral politics.
Cultural Ethnocentrism in Zambian Politics
Cultural ethnocentrism manifests in Zambian politics through the prioritization of one’s ethnic or tribal identity over national identity, often influencing political affiliations and voting patterns. This tendency is particularly pronounced during election years, when politicians and voters alike may leverage tribal loyalties to secure power or support. Historically, Zambia’s political landscape has been shaped by ethnic divisions, a legacy partly rooted in colonial-era policies that emphasized tribal distinctions for administrative control (Posner, 2005). For instance, during the 2011 general elections, political discourse often revolved around regional and tribal affiliations, with candidates from the Bemba-speaking Northern and Luapula provinces gaining significant support in those areas, while Lozi-speaking regions in Western Province leaned toward candidates with similar ethnic ties (Cheeseman and Hinfelaar, 2010). This ethnocentric voting pattern reflects a belief among some voters that their cultural group’s values and interests are superior or more deserving of representation, often sidelining national policy issues.
Moreover, political leaders have at times exacerbated ethnocentrism by appealing to tribal sentiments in their campaigns. A notable example is the rhetoric during the 2016 elections, where accusations of tribal favoritism dominated debates, particularly between supporters of the ruling Patriotic Front (PF) and the opposition United Party for National Development (UPND). Critics argued that PF’s stronghold in Bemba-dominated regions was partly due to ethnocentric messaging that portrayed other groups, particularly in Southern Province, as less aligned with national interests (Larmer and Fraser, 2007). Such strategies, while effective in mobilizing certain voter bases, deepen societal divisions and undermine the democratic ideal of equal representation. From a sociological perspective, this illustrates how ethnocentrism can distort political priorities, focusing on cultural superiority rather than inclusive governance.
Cultural Relativism as an Alternative Perspective
In contrast to ethnocentrism, cultural relativism encourages an understanding of political behaviors and cultural practices within their specific contexts, without imposing external judgments. In Zambia’s electoral politics, relativism is less commonly practiced but holds potential for fostering unity in a multi-ethnic society. This approach recognizes that political preferences often stem from historical, economic, and social conditions unique to different ethnic groups. For example, the economic marginalization of certain regions, such as Western Province, has historically influenced voting patterns toward opposition parties like UPND, which promise regional development (Gould, 2010). A relativist perspective would interpret this not as divisive tribalism but as a rational response to localized grievances, thereby encouraging policies that address these disparities rather than condemning the voters’ choices.
Furthermore, relativism can inform political strategies that prioritize dialogue over conflict. During the 2021 elections, for instance, President Hakainde Hichilema’s campaign emphasized national unity over tribal affiliation, arguably reflecting a relativist approach by acknowledging and respecting diverse cultural perspectives across Zambia’s regions. His victory, which saw support transcend traditional ethnic lines, suggests that relativist rhetoric can resonate with voters seeking inclusive governance (Cheeseman et al., 2021). From a sociological lens, cultural relativism in this context serves as a tool for deconstructing ethnocentric biases, promoting a political culture that values diversity as a strength rather than a source of division. However, the application of relativism remains limited, as deep-seated ethnic loyalties and historical grievances often overshadow such efforts.
Comparing Impacts During Election Years
The impacts of cultural ethnocentrism and relativism in Zambian politics become particularly evident during election years, when competition for power intensifies. Ethnocentrism often leads to voter polarization, as seen in the 2006 and 2011 elections, where regional voting blocs aligned strongly with ethnic identities, resulting in accusations of tribalism and post-election tensions (Posner, 2005). This not only hampers national cohesion but also risks alienating minority groups whose cultural values are perceived as inferior or irrelevant. Indeed, ethnocentric political narratives can perpetuate cycles of mistrust, making it challenging to address broader socio-economic issues that require collective action.
On the other hand, while cultural relativism offers a framework for mitigating such conflicts, its influence is often constrained by practical and structural challenges. Political actors may fear that adopting a relativist stance—acknowledging all cultural perspectives as equally valid—could dilute their core voter base, particularly in a context where ethnic loyalty is a powerful mobilizing tool (Gould, 2010). Additionally, the lack of widespread education on cultural relativism means that many voters and politicians default to ethnocentric views, perpetuating a cycle of division. Nevertheless, small steps toward relativism, as evidenced by cross-regional alliances in the 2021 elections, indicate potential for gradual change if supported by deliberate policy and civic education initiatives.
Conclusion
In conclusion, cultural ethnocentrism and relativism represent contrasting approaches to navigating Zambia’s diverse political landscape, with significant implications during election years. Ethnocentrism, characterized by the prioritization of one’s cultural group over others, often fuels tribal divisions and voter polarization, as seen in historical and recent elections like 2011 and 2016. Conversely, cultural relativism, though less dominant, provides a framework for understanding diverse perspectives and fostering inclusivity, with promising examples emerging from the 2021 elections. The challenge lies in overcoming entrenched ethnocentric attitudes through education and policy that prioritize national unity over tribal loyalty. From a sociological standpoint, addressing these cultural dynamics is crucial for building a more cohesive democratic society in Zambia. Future research could explore how grassroots movements and civic education might further shift political culture toward relativism, ensuring that elections become platforms for unity rather than division. Ultimately, striking a balance between respecting cultural diversity and promoting national identity remains a pressing task for Zambian politics.
References
- Cheeseman, N., and Hinfelaar, M. (2010) Parties, Platforms, and Political Mobilization: The Zambian Presidential Election of 2008. African Affairs, 109(434), 51-76.
- Cheeseman, N., Ford, R., and Simutanyi, N. (2021) Zambia’s 2021 Elections: A Turning Point for Democracy? Journal of Democracy, 32(4), 89-103.
- Gould, J. (2010) Zambia Then and Now: Colonial Rulers and Their African Successors. Lynne Rienner Publishers.
- Larmer, M., and Fraser, A. (2007) Of Cabbages and Kings: The History of Zambia’s Political Parties. Journal of Southern African Studies, 33(4), 711-727.
- Posner, D. N. (2005) Institutions and Ethnic Politics in Africa. Cambridge University Press.

