Introduction
This essay examines the legal principles of contract formation and revocation under business law, using the scenario involving Jessie and Victor. The case centres on Jessie’s advertisement for interior design services, Victor’s response, and the subsequent negotiations over price and terms. The purpose of this analysis is to address three key questions: the legal status of Jessie’s advertisement and the number of offers involved, the point at which a contract (if any) is formed between the parties, and the timing of when Jessie can revoke her offer. By applying established contract law principles, primarily under English law, this essay will provide a structured analysis to clarify the legal positions and implications of the events described.
Legal Status of Jessie’s Advertisement and Number of Offers
Under English contract law, an advertisement is generally considered an invitation to treat rather than a formal offer. This principle was established in cases such as *Partridge v Crittenden* (1968), where an advertisement was deemed not to constitute a legally binding offer but an invitation for others to make offers (Chen-Wishart, 2018). Applying this to Jessie’s advertisement in ‘The Win’ on 1st March 2018, it is not an offer but an invitation for potential designers to express interest in the job. Consequently, Victor’s response on 3rd March 2018, offering to undertake the work for RM50,000 with additional terms, constitutes the first offer in this scenario. Jessie’s reply on 5th March 2018, agreeing to the terms but countering with a price of RM40,000, represents a counter-offer, effectively rejecting Victor’s initial offer and creating a second offer. Therefore, there are two distinct offers in this case: Victor’s original proposal and Jessie’s counter-offer.
Formation of a Contract Between Jessie and Victor
A contract under English law requires an offer, acceptance, consideration, and intention to create legal relations. The formation of a contract hinges on the moment of acceptance. Jessie’s counter-offer of RM40,000 on 5th March 2018, stipulating that Victor must reply via post, sets specific terms for acceptance. According to the postal rule, established in *Adams v Lindsell* (1818), acceptance is effective when a letter of acceptance is posted, provided it is properly addressed and stamped (Poole, 2016). Victor, upon receiving Jessie’s letter on 7th March 2018, posted his acceptance the same evening. Therefore, a contract is formed on 7th March 2018, the moment Victor posts his acceptance, as this satisfies the requirement of communication via post as specified by Jessie. Furthermore, the consideration of RM40,000 and the mutual intention to create legal relations, inferred from the professional context, reinforce the existence of a valid contract at this point.
Revocation of Offer by Jessie
Revocation of an offer is permissible under English law before acceptance occurs, but it must be communicated to the offeree to be effective, as seen in *Byrne v Van Tienhoven* (1880) (MacIntyre, 2018). In this case, Jessie can revoke her counter-offer at any time before Victor posts his acceptance on 7th March 2018. However, once Victor posts his acceptance, the contract is formed under the postal rule, and revocation is no longer possible without breaching the contract. Jessie must ensure that any intention to revoke is clearly communicated to Victor before this date. If she fails to do so, she will be bound by the contract, and any attempt to withdraw thereafter could result in legal consequences for breach.
Conclusion
In summary, Jessie’s advertisement is an invitation to treat, with two offers involved: Victor’s initial offer and Jessie’s counter-offer. A contract is formed on 7th March 2018 when Victor posts his acceptance, binding both parties under the postal rule. Jessie could revoke her counter-offer only before this acceptance is posted, highlighting the importance of timely communication in contract law. This analysis underscores the precision required in distinguishing between invitations to treat and offers, as well as the critical timing of acceptance and revocation. The implications of these principles are significant for ensuring clarity and fairness in commercial dealings, particularly in negotiated agreements like the one between Jessie and Victor.
References
- Chen-Wishart, M. (2018) Contract Law. 6th ed. Oxford University Press.
- MacIntyre, E. (2018) Essentials of Business Law. 5th ed. Pearson Education.
- Poole, J. (2016) Textbook on Contract Law. 13th ed. Oxford University Press.

