Introduction
This essay examines the contractual issues arising from Brad’s advertisement to sell café equipment and the subsequent interactions with Chris, Fran, Reece, and Mike. The scenario raises fundamental questions about the formation of contracts under English law, particularly concerning offer, acceptance, and communication. The purpose of this analysis is to advise the parties on their legal positions, applying relevant principles of contract law. The essay will explore whether a binding agreement was formed with any of the respondents to Brad’s advertisement and assess the implications of his decision to sell the café to Mike. Key points include the nature of invitations to treat, the effectiveness of communication, and the prerequisites for a valid contract.
The Nature of Brad’s Advertisement
Under English contract law, an advertisement is generally considered an invitation to treat rather than an offer, meaning it invites others to make offers rather than constituting a binding promise to sell (Partridge v Crittenden, 1968). Brad’s advert stating “Café fittings for sale, no reasonable offer refused” falls into this category. It does not specify a fixed price or terms, thereby lacking the certainty required to be construed as a unilateral offer (as in cases like Carlill v Carbolic Smoke Ball Co, 1893). Therefore, Brad is not legally obliged to accept any offers made in response to the advertisement. This distinction is crucial as it frames the communications from Chris, Fran, and Reece as potential offers rather than acceptances.
Communication Issues with Chris and Fran
Chris’s attempt to offer £300 for the coffee machine via a voicemail message was rendered inaudible due to helicopter noise. For acceptance or an offer to be valid, it must be effectively communicated to the other party (Entores Ltd v Miles Far East Corporation, 1955). Since Brad could not hear the message, no contract could be formed with Chris, as there was no mutual agreement or meeting of minds. Similarly, Fran’s letter offering £1000 for the equipment never arrived. Under the postal rule, acceptance is generally effective when a letter is posted (Adams v Lindsell, 1818); however, this rule applies only to acceptance, not offers. Fran’s letter constitutes an offer, and since it was not received, Brad was unaware of it, and no contract could exist. Both situations highlight the importance of effective communication in contract formation, leaving Chris and Fran without legal recourse.
Reece’s Conditional Offer
Reece’s message to Brad expressed interest in purchasing the equipment for £100 more than any other offer, contingent on securing a bank loan. This introduces a condition precedent to the offer, making it non-binding until the condition (loan approval) is fulfilled. In English law, an offer must be clear, certain, and capable of acceptance (Scammell v Ouston, 1941). Reece’s statement lacks certainty as it does not specify a definitive price or confirm intent to be bound immediately. Consequently, Brad is not obliged to wait for Reece’s loan approval, and no contract exists between them at this stage.
Brad’s Sale to Mike
Brad’s ultimate decision to sell the café, including the equipment, to Mike does not appear to violate any contractual obligations. As established, the advertisement was an invitation to treat, and none of the communications from Chris, Fran, or Reece resulted in a binding agreement due to issues of communication or certainty. Therefore, Brad was free to sell the café to Mike without legal repercussions from the other parties. However, this action underscores the need for clarity in advertising and responding to potential offers to avoid misunderstanding.
Conclusion
In summary, the contractual issues in this scenario centre on the classification of Brad’s advertisement as an invitation to treat, the failure of effective communication with Chris and Fran, and the conditional nature of Reece’s offer. No binding contracts were formed with any of the respondents, leaving Brad legally entitled to sell the café to Mike. This analysis demonstrates the importance of clear communication and certainty in contract formation under English law. The implications for the parties, particularly Chris, Fran, and Reece, are that they have no legal claim to the equipment, highlighting the necessity of ensuring responses to advertisements are both received and unequivocal. Future dealings should prioritise direct and confirmed communication to avoid similar disputes.
References
- Adams v Lindsell (1818) 1 B & Ald 681.
- Carlill v Carbolic Smoke Ball Co (1893) 1 QB 256.
- Entores Ltd v Miles Far East Corporation (1955) 2 QB 327.
- Partridge v Crittenden (1968) 2 All ER 421.
- Scammell v Ouston (1941) AC 251.

