Introduction
This essay explores the intersection of social psychology and motivation by examining two key social psychological principles—obedience and conformity—and two motivational theories—Maslow’s Hierarchy of Needs and Herzberg’s Dual Factor Theory. These concepts are fundamental to understanding human behaviour in social contexts and workplace environments. The essay identifies the primary theorists associated with each principle and theory, traces their historical development, and evaluates their benefits and weaknesses. By integrating academic sources and critical analysis, this discussion aims to provide a comprehensive overview of how these frameworks shape individual and collective actions, while acknowledging their limitations.
Social Psychological Principles
Obedience
Obedience, defined as compliance with authority directives, is closely associated with Stanley Milgram, whose seminal experiments in the 1960s demonstrated individuals’ willingness to follow harmful orders under perceived authority (Jordan, 2023). Milgram’s work, conducted at Yale University, evolved from earlier psychological inquiries into authoritarian behaviour post-World War II, seeking to explain atrocities committed under hierarchical command. The benefit of this principle lies in its explanation of social order and stability; obedience ensures societal rules are followed. However, its weakness is evident in ethical concerns, as blind obedience can lead to destructive outcomes, such as in Milgram’s experiments where participants inflicted perceived harm. Indeed, this highlights a critical limitation: the potential for authority to override moral judgement.
Conformity
Conformity, the tendency to align behaviours or beliefs with group norms, was extensively studied by Solomon Asch in the 1950s through his line-judgement experiments (Gould, 2021). Historically, Asch’s research built on earlier social influence studies, revealing how peer pressure shapes individual decisions. A key benefit of conformity is its role in fostering group cohesion and social harmony, as aligning with others can promote cooperation. Conversely, its weakness lies in suppressing individuality and critical thinking, potentially leading to groupthink or erroneous decisions. For instance, individuals in Asch’s study often conformed despite knowing the correct answer, illustrating the power of social pressure over personal conviction.
Motivational Theories
Maslow’s Hierarchy of Needs
Developed by Abraham Maslow in the 1940s, the Hierarchy of Needs posits that human motivation progresses through five levels, from physiological needs to self-actualisation (Aanstoos, 2023). Emerging during the humanistic psychology movement, Maslow’s theory shifted focus from behaviourist perspectives to holistic personal growth. Its benefit lies in its comprehensive framework, offering insight into diverse motivators across contexts, such as education or healthcare. However, a notable weakness is its lack of empirical support; critics argue the hierarchical structure is overly simplistic and culturally biased, as self-actualisation may not be universally prioritised. Generally, while intuitive, its application remains context-dependent.
Herzberg’s Dual Factor Theory
Frederick Herzberg’s Dual Factor Theory, introduced in the 1950s, distinguishes between hygiene factors (preventing dissatisfaction) and motivators (driving satisfaction) in workplace settings (Nickerson, 2023). Evolving from industrial psychology, Herzberg’s research involved interviews with employees, refining earlier motivation theories by emphasising intrinsic factors like achievement. The theory’s strength is its practical applicability; organisations can reduce dissatisfaction by addressing hygiene factors while enhancing motivation through recognition. Nevertheless, its weakness includes overemphasis on job context, ignoring individual differences or external economic pressures. Arguably, this limits its universality across diverse work environments.
Conclusion
In summary, obedience and conformity illuminate critical aspects of social influence, with Milgram and Asch providing foundational insights into authority and group dynamics, though ethical and individuality concerns persist. Similarly, Maslow’s and Herzberg’s motivational theories offer valuable frameworks for understanding human needs and workplace satisfaction, despite limitations in empirical grounding and scope. These principles and theories collectively underscore the complexity of human behaviour, suggesting that while they provide actionable insights, their application must be critically assessed to address contextual and individual variations. Further research could refine these models, ensuring broader relevance in psychological practice.
References
- Aanstoos, C. M. (2023) Maslow’s hierarchy of needs. Salem Press Encyclopedia of Health.
- Gould, M. (2021) Conformity. Salem Press Encyclopedia.
- Jordan, D. R. (2023) Obedience (human behavior). Salem Press Encyclopedia.
- Nickerson, C. (2023) Herzberg’s two-factor theory of motivation-hygiene. Simply Psychology.

