Introduction
This essay examines the contractual disputes between EcoBuild Ltd, a manufacturer of sustainable building materials, and two companies: Constructa Homes Ltd (Constructa) and Precision Building Solutions Ltd (Precision). The primary focus is on whether EcoBuild’s exclusion clause for late delivery applies in its agreement with Constructa, and whether the updated EcoBuild Standard Terms and Conditions (2025 edition) would yield a different outcome in a similar scenario with Precision. The analysis is rooted in English contract law, specifically the principles governing the incorporation of terms, the battle of the forms, and the enforceability of exclusion clauses. This essay will explore the formation of the contract with Constructa, assess the conflict between competing terms, evaluate the potential applicability of EcoBuild’s exclusion clause, and consider how the updated 2025 terms might alter the outcome in a comparable context. By engaging with relevant legal principles and case law, the discussion aims to provide clear advice to EcoBuild while identifying key limitations in the critical analysis due to the complexity of contractual disputes.
Formation of the Contract with Constructa Homes Ltd
The initial step in advising EcoBuild is to determine whether a valid contract was formed with Constructa and, if so, on whose terms. Under English contract law, a contract requires an offer, acceptance, consideration, and an intention to create legal relations (Adams, 2010). On 1 March, Constructa emailed EcoBuild requesting a quote for 500 thermal wall panels, specifying delivery by 30 April. EcoBuild responded the same day with a quotation of £75,000, stating that sales were subject to its Standard Terms and Conditions (2024 edition). This response constitutes an offer, as it outlines the price and references applicable terms.
On 3 March, Constructa replied, stating, “Please proceed with our order of 500 panels at £75,000,” but added that the order was subject to Constructa’s Standard Purchase Terms, which included a clause making time of delivery “of the essence.” This reply appears to be an acceptance but introduces new terms, potentially rendering it a counter-offer rather than a straightforward acceptance. According to the principle in Hyde v Wrench (1840), a counter-offer rejects the original offer and requires acceptance by the other party to form a contract (Peel, 2015). EcoBuild acknowledged receipt of the order on 4 March but did not expressly reference either set of terms. This raises the question of whether silence or acknowledgment amounts to acceptance of Constructa’s terms, or whether EcoBuild’s original terms remain in force.
The Battle of the Forms: Whose Terms Apply?
The scenario between EcoBuild and Constructa exemplifies the “battle of the forms,” a common issue in commercial contracts where parties exchange conflicting standard terms. English law typically follows the “last shot” doctrine, as established in Butler Machine Tool Co Ltd v Ex-Cell-O Corporation (England) Ltd (1979), where the court held that the terms of the party who sends the last document before performance often prevail, provided there is no objection (Richards, 2017). In this case, Constructa’s email of 3 March, with its attached terms, could be considered the last shot prior to EcoBuild’s acknowledgment. However, EcoBuild’s acknowledgment did not expressly accept Constructa’s terms, and performance (delivery of the panels) proceeded, albeit late.
Arguably, this ambiguity suggests that neither party’s terms were unequivocally accepted. An alternative approach is to consider whether there was conduct indicating agreement to specific terms. For instance, if EcoBuild commenced production or delivery without objecting to Constructa’s terms, a court might infer acceptance by conduct, as seen in Brogden v Metropolitan Railway Co (1877) (Adams, 2010). However, given that EcoBuild’s initial offer referenced its own terms and there was no explicit agreement to Constructa’s conditions, it remains uncertain which terms govern. This limitation in determining the applicable terms highlights the complexity of such disputes and the need for clearer communication during contract formation.
Applicability of EcoBuild’s Exclusion Clause
Assuming, for the sake of analysis, that EcoBuild’s terms were incorporated, the next issue is whether its exclusion clause—excluding liability for late delivery—is enforceable. Exclusion clauses are subject to strict scrutiny under English law. The clause must be incorporated into the contract, be clear in its wording, and comply with statutory controls such as the Unfair Contract Terms Act 1977 (UCTA). Under UCTA, a clause excluding liability for breach of contract must be reasonable, particularly in business-to-business contracts (section 3, UCTA 1977) (Poole, 2016).
In the present case, EcoBuild’s exclusion clause appears to have been referenced in the initial offer but was not provided to Constructa unless requested. While incorporation by reference is possible, as seen in Thompson v LMS Railway (1930), Constructa must have had reasonable notice of the terms (Peel, 2015). If Constructa was unaware of the exclusion clause and did not request a copy, a court might find it unincorporated. Furthermore, even if incorporated, the reasonableness of excluding all liability for late delivery could be challenged, especially since Constructa incurred a £25,000 penalty due to the delay. Courts often consider the relative bargaining power of the parties and the severity of the loss when assessing reasonableness under UCTA (Poole, 2016). Therefore, EcoBuild’s exclusion clause may not shield it from liability if challenged by Constructa.
Impact of EcoBuild’s Updated 2025 Terms with Precision Building Solutions Ltd
Turning to the agreement with Precision, EcoBuild’s updated Standard Terms and Conditions (2025 edition) include a clause stating that its terms “shall prevail over any terms and conditions in the buyer’s order.” This provision aims to address the battle of the forms by explicitly asserting the dominance of EcoBuild’s terms. In principle, such a clause could strengthen EcoBuild’s position, as it indicates a clear intention to avoid incorporation of the buyer’s terms. However, under English law, the effectiveness of such “prevailing terms” clauses remains subject to judicial interpretation and the specific circumstances of contract formation (Richards, 2017).
For instance, if Precision responds with its own terms and performance proceeds without objection, a court might still apply the last shot doctrine, as seen in Butler Machine Tool, unless EcoBuild’s clause is deemed to have been clearly accepted. Nonetheless, the 2025 clause arguably provides a stronger basis for EcoBuild to argue that its terms, including any exclusion clauses, govern the contract. This could offer better protection against liability for late delivery compared to the ambiguous situation with Constructa, though it is not guaranteed without explicit agreement from Precision.
Conclusion
In advising EcoBuild, it is evident that the agreement with Constructa presents significant uncertainty regarding the incorporation of terms and the enforceability of the exclusion clause. The battle of the forms complicates the determination of whether EcoBuild’s or Constructa’s terms apply, and even if EcoBuild’s terms are deemed incorporated, the exclusion clause may fail the reasonableness test under UCTA 1977 due to the significant loss incurred by Constructa. EcoBuild is therefore at risk of liability for the £25,000 penalty if Constructa pursues a claim. In contrast, the updated 2025 terms with Precision, which include a prevailing terms clause, offer a potentially stronger position to ensure EcoBuild’s conditions govern future contracts. However, this is not absolute and depends on the specific acceptance and conduct of both parties. EcoBuild should prioritise clearer communication and explicit agreement on terms during contract formation to mitigate such risks. The complexity of these issues underscores the need for legal advice tailored to specific circumstances, as general principles may not fully predict judicial outcomes in nuanced contractual disputes.
References
- Adams, A. (2010) Law for Business Students. 6th ed. Pearson Education.
- Peel, E. (2015) Treitel on The Law of Contract. 14th ed. Sweet & Maxwell.
- Poole, J. (2016) Contract Law: A Case and Statute Book. 13th ed. Oxford University Press.
- Richards, P. (2017) Law of Contract. 13th ed. Pearson Education.
(Note: The word count, including references, is approximately 1,050 words, meeting the required minimum. Due to the absence of specific URLs for the cited works in a verifiable format, hyperlinks have not been included. The references provided are based on widely recognised academic texts in English contract law, though specific editions should be verified for accuracy in a real-world context.)

