
Developing a Winning Marketing Plan for Michigan State University Using SOSTAC + 3M: Strategies for Becoming the Preferred University in Zimbabwe
Introduction This essay aims to develop a comprehensive marketing plan for Michigan State University (MSU) to establish itself as the preferred higher education institution ...

Marketing is the Backbone of Business
Introduction This essay explores the pivotal role of marketing within the realm of business, viewed through the lens of communication skills. Marketing, often perceived ...

Nature’s Secrets: Analysing Digital Marketing Activities and Leveraging Digital Communication Tools
Introduction In the dynamic landscape of digital marketing, businesses must continuously adapt to evolving technologies and consumer behaviours to maintain competitiveness. This essay focuses ...

Designing a Marketing Campaign for a Spearfishing Trips Business Targeting Wahoo in the Sea of Cortez, Mexico
Introduction This essay outlines a marketing strategy for a spearfishing trips business based in the Sea of Cortez, Mexico, with a specific focus on ...
