The Role of Omnichannel Marketing in Destination Marketing: A Case Study Approach
Introduction This essay assesses the role of omnichannel marketing in destination marketing, a critical tool for navigating the complexities of the travel industry, as ...
How can Greggs increase engagement & long-term loyalty across the 16–24-year-old demographic while navigating HFSS legislation?
Introduction This essay explores strategic marketing approaches Greggs can adopt to enhance engagement and loyalty among the 16–24-year-old demographic, while adhering to the upcoming ...
How Does Primark Use Customer Service?
Introduction This essay examines how Primark, a leading fast-fashion retailer in the UK, utilises customer service as a strategic tool to maintain its competitive ...
Describing the New Product Development Process for a Novel Portable Laser Cutting Tool
Introduction This essay explores the new product development (NPD) process for a novel portable laser cutting tool, a device aimed at revolutionising precision cutting ...
Discuss Market Segmentation Based on Political Factors in Australia
Introduction Market segmentation is a cornerstone of digital marketing, enabling businesses to tailor their strategies to specific consumer groups based on shared characteristics. While ...
The Ethics of Advertising: Navigating the Tension Between Persuasion and Exploitation
Introduction Advertising is an inescapable part of modern life, influencing how we perceive products, services, and even societal values. As a cornerstone of business ...
Variety of Local Food Should Be Made the Main Attraction of Malaysia’s Tourism: An Accounting Perspective
Introduction The tourism industry plays a pivotal role in the economic landscape of many nations, including Malaysia, where cultural and natural assets form the ...
The Family in Malawi is Going Through Crisis: Using Catholic Social Teaching Principles to Help Families Persevere and Be Resilient Through a Marketing Perspective
Introduction This essay explores the crisis faced by families in Malawi and examines how Catholic Social Teaching (CST) principles can be applied within a ...
Explain the Unique Characteristics of Services
Introduction In the field of accounting, understanding the nature of services is essential, as they form a significant part of the economy and influence ...
The Role of Advertising in Society
Introduction Advertising is a pervasive element of modern society, shaping consumer behaviour, cultural values, and economic dynamics. As a key mechanism of communication between ...
