Le Histoire de Marketing International
Introduction This essay explores the history of international marketing, a pivotal aspect of modern business strategy that has evolved significantly over centuries. International marketing ...
Customer Relationship Management (CRM) Functions as the Company’s “Front Office”
Introduction Customer Relationship Management (CRM) functions are often described as a company’s “front office” due to their direct interaction with customers and their pivotal ...
Designing Publications for Technical and Marketing Communication: Balancing Clarity and Persuasion
Introduction In the field of publishing studies, designing publications for technical and marketing communication represents a unique intersection of precision and persuasion. Technical communication ...
Marketing Analysis of Vinasoy: A Vietnamese Soymilk Brand
Introduction Marketing plays a pivotal role in shaping the success of a brand, enabling companies to connect with consumers and carve out a competitive ...
Pros and Cons of Being a Social Media Influencer
Introduction In the contemporary digital era, social media influencers have emerged as significant cultural and economic forces, shaping public opinion and consumer behaviour. As ...
Market Positioning and Market Mapping
Introduction This essay explores the concepts of market positioning and market mapping within the field of business strategy. Market positioning refers to the process ...
Why I Chose Marketing as My Program of Study
Introduction Choosing a field of study is a deeply personal decision, often influenced by a combination of life experiences, interests, and aspirations. My decision ...
Customer Experience of KFC in Nigeria
Introduction This essay explores the customer experience of KFC in Nigeria from a project management perspective, focusing on how operational strategies, cultural factors, and ...
How Do Different Brand Response Strategies Influence User-Generated Reactions?
Introduction In the dynamic landscape of digital marketing, brands increasingly interact with consumers through social media, where user-generated content (UGC) plays a pivotal role ...
Market Analysis of the Segway: Trends, Customers, Competitors, and Product Comparison
Introduction The Segway, a pioneering personal human transporter, emerged as a revolutionary concept in urban mobility when it was introduced in 2001. Marketed as ...
